Modern Resume

BBA Product Manager Sample Resume

Product Manager


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BBA Product Manager Sample resume illustration
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If you don't like the career objective statement the template comes with, here are three simple career objective statement alternatives.

Objective 1:
Driven product manager with a proven track record of successfully conceptualizing, developing, and launching innovative products that solve complex challenges. Seeking a role that leverages my experience to lead cross-functional teams, drive product strategy, and deliver exceptional user-centric solutions.

Objective 2:
Experienced product manager passionate about crafting cutting-edge products that push industry boundaries. Seeking an opportunity to contribute my strategic thinking, data-driven decision-making, and collaborative leadership skills to a dynamic team, driving the creation of impactful and user-focused offerings.

Objective 3:
Results-oriented product manager with a history of delivering market-leading products through a blend of creative thinking and data analysis. Eager to join a forward-thinking organization where I can continue to drive innovation, mentor teams, and shape product roadmaps that redefine industry standards.


BBA Bachelor of Business Administration


These skills are identified as popular choices based on our research of several job descriptions that do not necessarily look for Engineering or MBA graduates.

Read through these suggestions and include the ones that match your skillsets and the ones on the job description. Here are ten technical skills that are relevant to list on a non-engineering graduate's resume for a product manager position:

Product Management Software:
Experience with tools like Jira, Asana, Trello, or to manage product development, track tasks, and collaborate with cross-functional teams.

Prototyping Tools:
Proficiency in using software such as Sketch, Figma, or Adobe XD to create wireframes and prototypes for user interface design.

Data Analysis:
Ability to work with tools like Excel, Google Sheets, or analytics platforms to interpret data, generate insights, and make informed product decisions.

A/B Testing:
Familiarity with A/B testing platforms like Optimizely or Google Optimize to experiment with different product features and measure user engagement.

User Research Tools:
Experience with tools like UserTesting or SurveyMonkey to conduct user surveys, interviews, and usability tests for gathering feedback.

Roadmap and Strategy Tools:
Proficiency in using platforms like ProdPad or Roadmunk to create product roadmaps, define features, and align with business goals.

Market Research:
Ability to use online databases, industry reports, and competitive analysis tools to gather market insights and inform product strategies.

Customer Feedback Platforms:
Familiarity with platforms like Intercom or Zendesk for managing customer inquiries, feedback, and support requests.

Product Analytics:
Experience with tools like Mixpanel or Amplitude to track user behavior within products and measure the effectiveness of product features.

CRM and Email Marketing:
Basic understanding of Customer Relationship Management (CRM) platforms like Salesforce and email marketing tools like Mailchimp for customer engagement and communication.

Tailor these technical skills to your specific experiences and the job description when crafting your resume. Highlighting your proficiency in these skills, along with relevant accomplishments, can demonstrate your ability to effectively manage products and drive their success.


If you are pursing BBA degree and wondering if you can enter the industry as a product manager, you definitely can.

While you are still in college, consider working on projects that would help demonstrate your product management skills on your resume and be attractive to your potential employers when you finally graduate and enter the job market.

Here are two projects for you to consider working on.

Project Idea 1: Market Expansion Strategy for a Local Business

Develop a comprehensive market expansion strategy for a local business seeking to enter a new geographical area or target market segment. This project will involve conducting thorough market research, identifying growth opportunities, and devising an actionable plan.

Quantified Results:

1. Increase in revenue by 20% within the first year of implementing the market expansion strategy.
2. Expansion into a new geographical area or market segment, resulting in a customer base growth of 15%.
3. Successful introduction of new products or services, leading to a 10% increase in overall market share.


If you are a recent college graduate, here are ten hobbies and interests to show on your resume to amplify your passion for the field of product management.

User-Centered Design:
Demonstrates a passion for creating products that cater to user needs and preferences, reflecting a customer-centric approach.

Market Trends Analysis:
Indicates an interest in staying informed about industry developments, which can inform product strategies and innovation.

UX/UI Design:
Shows an enthusiasm for understanding user experience and user interface design principles to create intuitive and visually appealing products.

Agile Methodology:
Reflects a keenness to work in fast-paced, iterative environments, aligning with the iterative nature of product management.

Innovation and Creativity:
Highlights a desire to explore innovative solutions and novel ideas to drive product differentiation and competitive advantage.

Problem Solving:
Demonstrates an interest in tackling complex challenges and finding effective solutions, a critical skill for successful product managers.

Data-Driven Decision Making:
Illustrates an inclination towards using data insights to inform product decisions and optimize user experiences.

Strategic Planning:
Indicates an interest in formulating long-term product visions and roadmaps that align with business goals.

Leadership and Team Collaboration:
Shows an eagerness to collaborate with cross-functional teams, aligning with the collaborative nature of product management.

Industry Networking:
Reflects a commitment to expanding professional connections and staying engaged within the broader product management community.

Including these interests on your resume can provide insight into your motivations and the ways in which you approach your role as a product manager. These interests can also serve as potential conversation starters during interviews and demonstrate your fit for the role beyond technical skills.


Project Idea 2: Social Media Marketing Campaign for a Nonprofit Organization

Create and execute a social media marketing campaign for a nonprofit organization with the goal of raising awareness, increasing donations, and engaging the community. This project will involve content creation, platform management, and performance tracking.

Quantified Results:

1. Increase in social media followers by 25% over the campaign period.
2. Boost in online engagement, with a 30% increase in likes, comments, and shares on campaign-related posts.
3. Successful solicitation of donations, resulting in a fundraising goal achievement of 150% compared to previous campaigns.

These project ideas offer BBA students an opportunity to apply their business knowledge in real-world scenarios and showcase their skills to potential employers. The quantified results demonstrate the tangible impact of their efforts and the value they bring to the projects. If you have recently graduated, simply replace the work experiences with the projects you would have worked on just like how we have listed the projects.

Additional Inputs

Product management is a welcoming profession for non-engineering graduates because it requires a diverse skill set that goes beyond technical expertise. While engineering backgrounds can be beneficial, product managers come from various disciplines, including business, marketing, design, and more.

Here's why product management is accessible to non-engineering graduates:

Cross-Functional Collaboration:
Product managers collaborate with multiple teams, including engineering, design, marketing, and sales. Non-engineering graduates often excel in areas like communication, problem-solving, and teamwork, which are crucial for effective cross-functional collaboration.

Strategic Thinking:
Product management involves defining and executing a product's strategic direction. Non-engineering graduates bring strong analytical and strategic thinking skills that are vital for making informed decisions.

Customer-Centric Mindset:
Understanding customer needs is at the heart of product management. Non-engineering graduates often have a keen sense of customer preferences, which helps create user-centric products.

Communication and Leadership:
Non-engineering graduates possess excellent communication skills and can lead diverse teams by effectively conveying ideas, objectives, and vision.

Steps for Non-Engineering Graduates to Become Product Managers:

Understand the Role:
Research and gain a deep understanding of what product management entails, its responsibilities, and the skills required.

Acquire Relevant Skills:
Develop skills in areas such as market research, data analysis, project management, and user experience to complement your business background.

Build a Portfolio:
Work on personal projects or volunteer opportunities that allow you to demonstrate your product management skills, even if they're not directly related to technology.

Connect with professionals in the product management field through networking events, LinkedIn, and industry conferences. Learn from their experiences and insights.

Learn from Resources:
Leverage online courses, workshops, and blogs to gain knowledge about product management concepts, frameworks, and best practices.

Resources for Aspiring Non-Engineering Product Managers:

"Cracking the PM Interview" by Gayle Laakmann McDowell and Jackie Bavaro:
A comprehensive guide to preparing for product management interviews.

How To Create Products Customers Love" by Marty Cagan: Provides insights into the principles and practices of successful product management.

Product Management Courses on platforms like Coursera, Udemy, and LinkedIn Learning:
Offers courses on various product management topics.

Product Management Blogs and Podcasts:
Follow blogs like "Mind the Product" and listen to podcasts like "This is Product Management" to learn from industry experts.

Mentorship and Networking Platforms:
Join communities like ProductCamp, attend meetups, and connect with mentors who can provide guidance.

By leveraging these resources and taking proactive steps, non-engineering graduates can position themselves to transition into a successful product management career.

Why this template works

This is a modern resume template that works equally well for fresh graduates and experienced product mangers. The design of the template including the color and graphics portray a flair for simple yet effective design that focuses on highlighting qualifications with minimal text.